Trusted by 50+ Dealerships Worldwide
Who EH2O Works With
Which of These Sounds Like Your Dealership Right Now?
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New to In-House F&I
We outsource our F&I, or we're thinking about bringing it in-house for the first time.
Already In-House
We have F&I in-house but something isn't working. We're leaving money on the table and we know it.
F&I Veteran
Your department is working well. You want to stay sharp, stay current, and make sure you're not missing anything.
Current Client
We're already working with Estephanie and need to access resources or schedule our next session.
If any of this sounds like your dealership, everything below was written for you.
Same Boat. Same Customer. Same Credit Score.
Two Very Different Outcomes
A customer puts a deposit on a $145,000 boat. Sales sends the paperwork to the business office...
One of EH2O's business managers added $240,000 to their dealership's first-year profit while still learning the role. That’s what the right process produces.
About EH2O’S president
Before I Coached the Business Office, I Sat in the Chair
I spent more than two decades in the marine industry before founding EH2O Marine Business Solutions. I have personally trained business managers at 52 dealerships, from California to Michigan to Florida, ranging from single-location stores doing $10 million a year to multi-store groups doing over $100 million. I've helped dealers recruit and interview business managers, trained new hires alongside existing staff, and stepped in when someone left unexpectedly.
Every Credential Has a Mission Behind It
Memberships & Credentials
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2023 Boating Industry Women Making Waves
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2019 Boating Industry 40 under 40 Honoree
MBA, Business Administration and Management
Member at International Yacht Brokers Association
Board Member at American Association of University Women
Member & Industry Representative at Youth Leader Advisory Council
2024 Boating Industry Movers & Shakers
U.S. Coast Guard Licensed Captain
Extended
Advocate & Trainer
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Licensed Notary Public & Bonded Online Notary
How it works
This Is Not Just Training. This Is a Partnership
Before anything is paid or any commitment is made, I offer a complimentary consultation, a chance for me to get to know your dealership, for you to get to know how I work, and for us to decide together whether it makes sense to move forward. If it does, the assessment is the first step.
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Initial F&I Consultation & Assessment
Understanding the dealership, its existing Business Office, team, processes, performance, challenges, and opportunities.
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Observations & Leadership Alignment
Sharing my observations with the leadership team and receiving their blessing on the recommended direction before implementing changes.
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Customized Action Plan & Implementation
Building and executing the agreed-upon action plan based on that dealership's specific needs and goals.
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Long-Term Business Partner
Continuing to coach, train, measure, refine, and support the dealership as the Business Office evolves.
Join The EH2O
Business Manager Circle
A private Facebook community to connect, collaborate and grow.
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Peer-driven tips, resources, and ideas.
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Support from fellow Business Managers.
Standalone Services Beyond the Coaching
Everything Your Marine Business Office Needs
The core of EH2O is the coaching engagement. But I cover the full breadth of what a marine business office needs, from aligning your sales team with your business office, to finding the right people, to keeping every deal legally sound.
¡Si, Hablo Espanol!
Bilingual service available.
F&I Staff Recruiting
Financial Review
Individual & Group Classes
Notary Services
Lender Portfolio Building
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USCG Documentation
Credit Profile Review
Title & Registration Services
Compliance Verification
You’re Invited:
The F&I Summit 2026
Now in its 5th year, the F&I Summit brings together business managers and industry professionals from across the marine world for two powerful days of training, collaboration, and growth. Each year, our event is dedicated solely to the boating industry, offering proven F&I practices, compliance insights, cash conversion strategies, extended protection training, and opportunities to connect with top lenders and partners.
Don’t miss out on the next summit.
Pre-register for our 2026 F&I Summit now!